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Sterling

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by The Sterling Team




Is your positioning all me, me, me?

Letting people know what you do can be really easy or fraught with dangers. You can be really engaging or switch people off in less than a minute.

Think about the contacts you meet for the first time at an event or when you listen to the one minute introductions members share at networking meetings. Have you noticed how many business peoples' introduction is all me, me, me?

Problems in business are not usually complicated or unique. Solving problems might require a complex solution, but unless they are clearly stated and agreed on in the first place, it will be hard to find the answer or the motivation to fix things. Business owners, managers and professionals always solve problems better if that are clearly stated.

We need more sales
  • Our profit margins are too low
  • Debtors are too high
  • Customer feedback is poor
  • Employee engagement is low
  • Our brand doesn’t stand out

Identify the problem then equally as important, agree on it, and then you can get to work. Often the reason it is difficult to agree on a problem is that people can seem overwhelming if we don’t know there is a solutions. It’s as if saying it out loud makes it more real, or more likely to get worse.

Being in denial about a problem doesn’t make it go away, it just makes it more likely to grow as an issue.





Networking - taking the long view

Over the last couple of years, I've seen people who seem to get the networking 'bug'. After enjoying their first couple of meetings, they join every group they can find - trying to be everywhere and meet everyone.

They race around from group to group, doing breakfasts, lunches and dinners, until they become exhausted by all of the activity and inevitably give up before their investment has paid off.

Problems in business are not usually complicated or unique. Solving problems might require a complex solution, but unless they are clearly stated and agreed on in the first place, it will be hard to find the answer or the motivation to fix things. Business owners, managers and professionals always solve problems better if that are clearly stated.

We need more sales
  • Our profit margins are too low
  • Debtors are too high
  • Customer feedback is poor
  • Employee engagement is low
  • Our brand doesn’t stand out

Identify the problem then equally as important, agree on it, and then you can get to work. Often the reason it is difficult to agree on a problem is that people can seem overwhelming if we don’t know there is a solutions. It’s as if saying it out loud makes it more real, or more likely to get worse.

Being in denial about a problem doesn’t make it go away, it just makes it more likely to grow as an issue.




Are you a trusted supplier?

“All things being equal, people will do business with — and refer business to— those people they know, like and trust.” 

Bob Burg, author of  ‘The Go Giver’

Trust is fundamental to successful long-term customer relationships. But how do you become a trusted supplier?

Problems in business are not usually complicated or unique. Solving problems might require a complex solution, but unless they are clearly stated and agreed on in the first place, it will be hard to find the answer or the motivation to fix things. Business owners, managers and professionals always solve problems better if that are clearly stated.

We need more sales
  • Our profit margins are too low
  • Debtors are too high
  • Customer feedback is poor
  • Employee engagement is low
  • Our brand doesn’t stand out

Identify the problem then equally as important, agree on it, and then you can get to work. Often the reason it is difficult to agree on a problem is that people can seem overwhelming if we don’t know there is a solutions. It’s as if saying it out loud makes it more real, or more likely to get worse.

Being in denial about a problem doesn’t make it go away, it just makes it more likely to grow as an issue.





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